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Web Design & SEO Glossary of Terms

 

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AFFILIATE LINKING

The provision of reciprocal links between affiliates.

CHARACTER SET

Character set is an encoding scheme in which each character is represented by a different binary value. For example, ISO8859-1 is an extended Latin character set that supports more than 40 Western European languages.

CLOAKING

It is the act of getting a search engine to record content for a URL that is different than what a searcher will ultimately see.

CPA

Cost per Acquisition is a set amount paid by the advertiser for each defined action, regardless of the number of clicks.

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CPC

Cost per Click — actual average cost incurred by the advertiser by the action of a potential customer following a link found.

CPM

Cost per Impression (1,000 page views)

DEEP LINKING

The process of linking pages embedded in the directories of your website from your home page or other pages, to facilitate indexing of the page by the search engine spiders.

DOORWAY PAGE

A web page designed to draw in Internet traffic from search engines. This page serves as an entry point through which visitors pass to the main content.

FRAMESET

Framing means that a website can be organized into frames.

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GOOGLE PAGERANK

PageRank is a family of algorithms for assigning numerical weightings to hyperlinked documents (or web pages) indexed by a search engine.

GOOGLEBOT

Search engine spider which crawls the web to create its searchable index.
A network link from one item in a web site
Links coming from an external source into a website. Inbound links increase traffic and your site popularity according to search engines. A search engine listing to your site would be considered an inbound link.

INDEXING

The process of converting a collection of data into a database suitable for easy search and retrieval.

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IP ADDRESS

Internet Protocol Address (IP address) is the numeric address of a computer connected to the Internet. IP address takes the form of four numbers separated by dots, for example: 123.45.67.890

IP DELIVERY (CLOAKING)

IP Delivery is a form of cloaking used to present web content that has been specifically optimized to rank well at each search engine while presenting the different content to visitors.

IP SPOOFING

IP Spoofing is the illegal process of faking an IP address.

KEY PHRASES


A combination of keywords, also called "search terms".

KEYWORD DENSITY

The ratio of the number of occurrences of a particular keyword or phrase to the total number of words in a page.

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A broad natural language search strategy, which allows patrons to locate citations to individual records containing a word or combination of words in designated fields from an online catalog or database.

KEYWORD STUFFING

A technique where too many keywords are put into a web page without any context or use to make it keyword rich or increase keyword density.
A Search Engine Optimization technique where webmasters attempt to build relevant, quality inbound links to their website with the intention of increasing the website importance, and thus gain high ranking in major search engines.
Link Popularity refers to the number of sites that link to your web pages from various search engines.

META TAGS

An HTML tag, which provides information such as the author, date of creation or latest update for the page, and keywords, which indicate the subject matter.

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Links on a particular web page leading to web pages on a different domain.
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